The digital space is so overcrowded with advertisements that many either tunes them out entirely or will immediately exit out of pages that feel too spammy, giving you the opportunity to stand out with print advertisements like flyers. But with all that focus on digital advertising, you may have forgotten how to create an effective flyer, or you may be new to marketing and don’t know where to start. Regardless, if you’re wondering how to create an effective flyer, follow these flyer tips from Replica that’ll help you nail the design every time.
Keep the content brief
Understand that flyers aren’t meant to be pored over, so don’t overwhelm readers by trying to squeeze in lots of information. Keeping things short and simple might be one of the most obvious flyer tips, but it’s one of the most important because you don’t want to overwhelm people or make it seem like what you’re advertising is too complicated or confusing to understand.
Optimize the layout
When you want to create an effective flyer, you need to understand the concept of visual hierarchy. People read from left to right, top to bottom, so use this flyer tip to design the flyer with this in mind by putting the most pertinent information in the upper left-hand corner and bottom right-hand corner. For example, put your company’s logo on the top left and your call to action (CTA) on the bottom right.
Make most important information bigger
The most important things you want to be communicated to readers – information about a sale or new product, a CTA, an event date – should be the most prominent. If you’re looking specifically for event flyer tips, this is an especially important one because people should easily understand the date, time, and location of your event with just a glance or quick look. Looking for more flyer tips? Contact the experts at Replica at 858-457-9500 today! Our flyer printing and design services have helped thousands of businesses create custom-printed flyers that allow them to reach a larger network of clients and stand out from their competition.