Marketing Collateral for Trade Shows

When you hear the word collateral, you likely think of one of two things: A) Putting up a piece of personal property in order to get a line of credit, or B) that often-forgotten Tom Cruise movie from the early 2000s. When it comes to marketing collateral for trade shows what we’re thinking of is something closer to example A. In essence, you are offering trade show attendees something in return for their patronage.

So, where does Replica San Diego come in? Replica San Diego creates your product — your collateral marketing materials. You give us a design, tell us what you want, and we create inviting and engaging trade show collateral that will have guests remembering you long after the event.

Why is collateral important?

It’s simple. At the end of a convention or trade show, garbage cans are lined with thousands of flyers and brochures from the event. You may have been able to get the consumers immediate attention and convinced them to take a flyer but said flyer may have been a little lacking. It certainly wasn’t anything your visitors wanted cluttering up their car or purse.

So, what can you do to make sure that your flyer doesn’t end up in the trash? The answer – engaging, interactive materials. These products will be either something your potential customer wants to hold on to or something they need to hold on to (say to redeem a coupon or participate in a raffle).

Replica San Diego knows marketing collateral for trade shows

The route you choose to take your trade show collateral is up to you. We are here to make your job easier, but that doesn’t mean we don’t have a few ideas up our sleeves. Some successful forms of collateral literature include:

  • Scratch off tickets for product discounts
  • Free stuff such as bookmarks, posters, stationery, and more
  • Interactive brochures or multi folds – think pop-ups or hidden books

No matter what approach you take, the quality and presentation of your collateral marketing materials will determine how the consumer views your products or services. Your marketing collateral for trade shows must be high-quality, eye-catching, and durable making it more likely that your products make it all the way home. Your trade show marketing collateral should be the one brochure that they remember and hold on to, or better yet, share with friends!

Contact us for a quote

We’d love to hear your ideas or share some of ours. If you have an upcoming trade show, we’re here to help. In a hurry? No problem, we offer rush servicing. Give us a call at (858) 457-9500 or request a free digital printing quote today.