Business cards are one of the easiest, most affordable ways to get your name out there. But think about the last time a business rep distributed a business card to you. Did you hold on to it and make sure you found a safe place for it to use later? Or, did you stick it in a pocket or worse, chuck it in the trash?
While business cards are a great tool for businesses to generate new leads, consumers can often find them to be a nuisance. So what can you do differently when distributing your business cards to make them stand out from the rest and make sure potential customers actually hold onto them?
Get creative with your design
Let’s face it, the typical business card can be boring. There’s a reason they often end up in the back of the junk drawer. Unless a customer is in active need of your services, they may not want another piece of paper to add clutter to their house. Make your card stand out from the rest. Choose vibrant colors, add an attractive photo or illustration, and use high-quality card stock.
Try new forms of distribution
Unless you are actively building a business relationship with someone, chances are, most people don’t want you to just hand them your business card. Similarly, just leaving a pile of cards on the table at a convention is not a great way to get people to take a card either. If you want to get the most out of your business cards, you need to think outside the box.
Here are a few unique ideas to consider when you are looking to generate a few new leads through distributing your business cards:
- Staple your business card to an invoice. Your customer is likely to hold on to their invoice for record keeping purposes.
- Add them to goody bags.
- Make magnets out of your business card.
- Stick them on the bulletin board at your local coffee shop or library.
- Place one in a customer thank you note.
Choose quality printing
Nothing makes your business cards stand out more than vibrant colors and quality finishes. At Replica San Diego, we have over 20 years of experience in the printing industry. Our staff is trained to help you with your design questions and help you choose the product that is right for you. If you are ready to get more from your business cards, contact Replica San Diego today.