When it comes to advertising, several factors can influence how well a commercial solicitation is able to sell a service or commodity. If you’re in the process of designing materials for printing, then watch this video to learn about the link between psychology and advertising.
Psychology is an essential component of advertising, and one of the primary functions of advertising is to persuade. Bright colors, an emotional story, an attractive speaker, and music are a few of the cues that advertising uses to persuade people. These cues are used to influence the audience’s emotions, feelings, and senses.d
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