In this world of technology, you might think printed advertisements are obsolete, but that could not be further from the truth. Commercial printing is becoming more necessary than ever, because it gives your customers something that won’t be swept away with the click of a button. Let’s look at how your company can still benefit with printed media.
It gives customers something to hold.
More often than not, customers are likelier to remember your company or your product when they have something tangible to hold or look at. With the prevalence of internet ads increasing, many people have begun to scan over or completely ignore these forms of advertisement. By printing posters, business cards, and other physical advertisements, your customers will feel more connected to your company, and they are likelier to shop with you over a company advertising solely on the web.
It is becoming a lost advertising art.
Since so many companies look to the internet to feature all of their advertising, there are more available slots in magazines, newsletters, and brochures than ever before. You can take advantage of the “lost” art of printed media and benefit from updated technology, materials, and designs that many printing companies offer. You can also use this availability to run your advertising campaign through a variety of channels and materials, including posters and labels.
It can bridge print and web campaigns.
There are still many ways that you can combine a printed media campaign with an online campaign. For example, commercial printing often includes a QR code, which customers can scan with their smartphone. This QR code can take them directly to your company’s website, a place to order your product, or to a description of the advertised product. By including this in your physical advertisements, you can satisfy your customers with a complete advertising campaign.
Work with the experienced staff at Replica Digital Print & Copy to run a great advertising campaign. With our commercial printing near San Diego, we can help your company succeed with printed media. We are available for your call at (858) 366-4767.