Mailing Postcards & Why It’s Powerful for Marketing

Postcard marketing is a cost-effective direct mail strategy that can yield high results. Postcards can generate 10% more new customers than emails and have a six times higher read rate than direct mail letters. Postcards are sent directly to people’s mailboxes and can be used for marketing actions such as branding, promotions, and reminders.

Let’s discuss postcard marketing and how to succeed with this cost-saving strategy.

Top 5 Benefits Of Postcard Marketing 

  1. Cost-Effective Marketing: Postcards are one of the few marketing methods that won’t break the bank. It’s possible to reach thousands of people by spending a few hundred dollars.


  1. Personalized Marketing: You can easily personalize your postcards’ design, size, and copy and send it to your target audience.


  1. Higher Respons Rate: With postcards, you bypass the clutter of email inboxes and spam folders, reaching clients directly. You can also enhance their visual appeal with striking graphics and colors to make an impact.
  2. Versatile Usage: Postcards are versatile due to their various sizes and layouts, making them ideal for marketing messages, announcements, and invitations.


  1. Readily Measurable: You can track your ROI while sending postcards. Stamping coupon codes on the card and using the postcard as a voucher that recipients might return— is a fantastic way to identify your ROI without much effort.

How To Make Your Postcard Marketing a Success?

To succeed in your postcard marketing campaign, it’s important to have a clear and concise message that resonates with your audience. Use high-quality images and graphics to grab their attention and ensure your contact information is prominently displayed.

Timing is also key – consider sending postcards during seasonal or promotional events. Finally, track your results and adjust your strategy as needed. With careful planning and execution, postcard marketing can be a cost-effective way to generate leads and increase business.

Replica Digital Print & Copy offers on-demand printing services and FREE delivery to your workplace or residence. We provide custom postcard printing with various options, including specialized paper, full-color, or double-sided prints.

Our templates are available for specific events, or you can upload your custom design for us. We offer various paper stock options: glossy, matte, uncoated, soft & smooth, and recycled paper.

Experience the difference with Replica’s custom printing services – Request a Free Quote Now!