Pro Tips for Designing Effective Poster

Text is another component that makes a successful poster. Including text allows for many more design choices to be made like font size, color, etc. You can also add other interesting elements, such as texture. The layout of these items is up to your personal preference. While too much text can get cluttered, the right amount of text that is a readable font and a contrasting, but complimenting color can really catch their eye.

When designing a poster, the most important feature is the image. It will stand out the most. By focusing on one main image you will not confuse the reader. Digital printing provides you with the opportunity to get a message across in a visual manner. Although a poster could be made up entirely of words, it will be less effective, as fewer people will stop to read the entire poster. You will likely have much greater success by using imagery to convey a theme. In promoting a book about zombies, an image of a zombie horde taking over a city—along with a brief tagline—can be used to portray the tone of the novel in a way that readers can easily identify.

From birth, humans are inclined to look at faces; for this reason, it is a good idea to include a face when designing your poster. If a movie is being advertised, characters from it should be featured on the color copies, and they should be depicting a plot point if possible. For posters depicting products or services, consider adding a picture of the business owner or an illustration of a staff member or happy customer.

Unless your poster is purely artistic, you want to be as concise as possible with the information included in the design. You need to be sure that all the pertinent information about the date, time, and location is present and visible. It doesn’t need to be the focal point of the poster, but it does need to be prominent enough that people don’t have to search to find it.

Whether your poster prints are outside on the street or inside a comfortable office, they must communicate quickly or your viewers will become bored or put-off. Choose important and dynamic words that are strategically placed round your poster. If you include product reviews or movie reviews, choose short sentences that viewers can skim easily.

Find a font that is easy to read on the poster in both digital and physical formats. Consider the effect that scaling will have on the font, and if it ever feels like the text isn’t legible enough, err on the side of caution and change the font to something simpler.

One of the benefits of large-scale poster printing is that it tends to be easier to make your design understandable. Larger poster printing means more space between letters, so you might have a little more room for flexibility when choosing a font. However, you should still always choose a font that people can easily understand, even from a distance.

Try to make your poster flashy so that it grabs the eye. Keep your color scheme consistent. If you choose to saturate your posters in one color, then make sure your words and focus are printed in an attention-grabbing color. If you use a multitude of colors, then be sure they are balanced across the poster. You can also think about employing color psychology to instill a certain feeling in the viewer. Ensure that the colors you choose are complementary and promote your business or products. Too many colors that don’t blend well or a wide variety of fonts can make a poster appear “busy.”

Don’t be afraid to bend the rules. While you can create some fantastic designs by-the-book, sometimes the real attention-grabbers are those that break the mold. Play with your design a little to push the boundaries and see what you come up with.

Think about different ways you can use this design. It helps with retention if you can use the same style down the road on a business card, handout, or letter. It is important that your poster design looks nice in other formats so that you are able to promote using various media. In the modern era, color copies and digital printing are often pieces of the bigger promotional picture.

Representing your brand through poster printing is easy: Incorporate your brand. Use the colors, shapes, logos, and verbiage associated with your brand in some way, even if you just put your logo in the corner.

For instance, one of the most important considerations when designing a poster is the hierarchy of images and text. You want to make sure the first thing the viewer sees or focuses on is the most important information or image and then draw your viewer’s eye into the poster versus pushing them out. This can be done with proper text and picture placement. Play around with it to see what you like best. In the end, this comes down to your personal style incorporated into the balance the composition.