Posters are an amazing way to get your ideas out into the world. Posters can be an incredibly effective marketing product for businesses, but anyone can benefit from a beautiful poster design. Whether you want to raise awareness about a particular cause, generate buzz for an event, or give your fans a beautiful memento, the right poster design can help you achieve any number of ends.
A good poster can get your message across, but a great poster will really make an impact. Poster designs vary dramatically, but the good ones (that is to say, the effective ones) share similar design parameters. Here are some pro tips that will help you design an eye-catching poster that perfectly captures your message:
Define your Audience
Before you design an effective poster, you need to determine who’s eye you want to catch in the first place. Determine the reason behind your need for a poster – a new product, service or event – and choose your audience. Selecting your targeted viewers from the start will guide your design and help you select the right colors, fonts, patterns, and graphics that will grab the right people. Consider these questions:
- What do you want the viewer to walk away with?
- Who is your target audience?
- Does your target audience relate to the message you want to convey?
Pick your focus
When you’re promoting something you are extremely passionate about, it’s very easy to try to tell everything you can about it. However, cramming tons of information and text onto a poster will make it feel cluttered and confusing. Pick a focal point, like your logo, an image, or text, that captures the essence of your message. Then balance it with smaller designs and less crucial text.
Text is another component that makes a successful poster. Including text allows for many more design choices to be made like font size, color, etc. You can also add other interesting elements, such as texture. The layout of these items is up to your personal preference. While too much text can get cluttered, the right amount of text that is a readable font and a contrasting, but complimenting color can really catch their eye.
When designing a poster, the most important feature is the image. It will stand out the most. By focusing on one main image you will not confuse the reader. Digital printing provides you with the opportunity to get a message across in a visual manner. Although a poster could be made up entirely of words, it will be less effective, as fewer people will stop to read the entire poster. You will likely have much greater success by using imagery to convey a theme. In promoting a book about zombies, an image of a zombie horde taking over a city—along with a brief tagline—can be used to portray the tone of the novel in a way that readers can easily identify.
From birth, humans are inclined to look at faces; for this reason, it is a good idea to include a face when designing your poster. If a movie is being advertised, characters from it should be featured on the color copies, and they should be depicting a plot point if possible. For posters depicting products or services, consider adding a picture of the business owner or an illustration of a staff member or happy customer.
Choose designs carefully
Once you’ve got their attention, make sure they get the important information. People have short attention spans when scanning, so keeping your text to the important stuff will help get your point across.
Concise & Pertinent Verbiage
Unless your poster is purely artistic, you want to be as concise as possible with the information included in the design. You need to be sure that all the pertinent information about the date, time, and location is present and visible. It doesn’t need to be the focal point of the poster, but it does need to be prominent enough that people don’t have to search to find it.
Whether your poster prints are outside on the street or inside a comfortable office, they must communicate quickly or your viewers will become bored or put-off. Choose important and dynamic words that are strategically placed round your poster. If you include product reviews or movie reviews, choose short sentences that viewers can skim easily.
Font & Poster Size
Find a font that is easy to read on the poster in both digital and physical formats. Consider the effect that scaling will have on the font, and if it ever feels like the text isn’t legible enough, err on the side of caution and change the font to something simpler.
One of the benefits of large-scale poster printing is that it tends to be easier to make your design understandable. Larger poster printing means more space between letters, so you might have a little more room for flexibility when choosing a font. However, you should still always choose a font that people can easily understand, even from a distance.
Balance & Color
Try to make your poster flashy so that it grabs the eye. Keep your color scheme consistent. If you choose to saturate your posters in one color, then make sure your words and focus are printed in an attention-grabbing color. If you use a multitude of colors, then be sure they are balanced across the poster. You can also think about employing color psychology to instill a certain feeling in the viewer. Ensure that the colors you choose are complementary and promote your business or products. Too many colors that don’t blend well or a wide variety of fonts can make a poster appear “busy.”
Don’t be afraid to bend the rules. While you can create some fantastic designs by-the-book, sometimes the real attention-grabbers are those that break the mold. Play with your design a little to push the boundaries and see what you come up with.
Aim for Consistency
When choosing how you want to layout your poster is it important to remain consistent with your choices. Stay true to your intention while staying consistent with your design choices.
Consider other mediums
Think about different ways you can use this design. It helps with retention if you can use the same style down the road on a business card, handout, or letter. It is important that your poster design looks nice in other formats so that you are able to promote using various media. In the modern era, color copies and digital printing are often pieces of the bigger promotional picture.
Should I represent my brand?
Representing your brand through poster printing is easy: Incorporate your brand. Use the colors, shapes, logos, and verbiage associated with your brand in some way, even if you just put your logo in the corner.
Hierarchy & Flow
For instance, one of the most important considerations when designing a poster is the hierarchy of images and text. You want to make sure the first thing the viewer sees or focuses on is the most important information or image and then draw your viewer’s eye into the poster versus pushing them out. This can be done with proper text and picture placement. Play around with it to see what you like best. In the end, this comes down to your personal style incorporated into the balance the composition.
Now that you have an amazing poster design, bring your vision to Replica Digital Print & Copy in San Diego. Our poster printing experts can create beautiful poster prints in any size, and gloss or matte finishes are available for a finished product that will take your design to the next level. We are also here for all your other digital printing needs, and no job is too big or too small for our experienced printers. Call us at (858) 366-4767 for a free printing quote.
We offer both black and white and color poster printing in the most popular poster sizes as well as any custom size you need to fit specific locations. If you need posters that can stand up to the elements and last for an extended period of time, we can do vinyl printing. We can also help you print banners for trade shows, no matter what the size. All you have to do is send up an image file with your design and your specifications, and we can take care of the rest.