Tips for Designing Eye-Catching Posters


When it comes to promoting a new release, poster printing in San Diego is always a must. Whether this new release comes in the form of a cinematic production, a rock band’s debut album, or a new product that is about to hit the market, digital printing allows you to create a visual item that grabs the attention of passersby. Here are a few tips for designing eye-catching posters.

Include Characters
From birth, humans are inclined to look at faces; for this reason, it is a good idea to include a face when designing your poster. If a movie is being advertised, characters from it should be featured on the color copies, and they should be depicting a plot point if possible. For posters depicting products or services, consider adding a picture of the business owner or an illustration of a staff member or happy customer.

Incorporate Imagery
Digital printing provides you with the opportunity to get a message across in a visual manner. Although a poster could be made up entirely of words, it will be less effective, as fewer people will stop to read the entire poster. You will likely have much greater success by using imagery to convey a theme. In promoting a book about zombies, an image of a zombie horde taking over a city—along with a brief tagline—can be used to portray the tone of the novel in a way that readers can easily identify.

Consider Versatility
It is important that your poster design looks nice in other formats so that you are able to promote using various media. In the modern era, color copies and digital printing are often pieces of the bigger promotional picture.

Once you have designed your eye-catching poster, make it a reality by calling Replica Digital Print & Copy at (858) 999-3708. We are happy to serve the San Diego area with a variety of printing services, including poster printing and color copies. Feel free to visit our website or stop in and meet with us to learn more about our commercial printing services.