What Is Marketing Collateral?

To effectively sell your product or service, you need to provide basic information to customers when they need it. Not being able to provide easy access to this info on demand could cause you to lose clients. The answer is marketing collateral. Marketing collateral makes it easier for you and your employees to communicate your business’ services and objectives to clients, potential investors, and the media.

Marketing collateral simply refers to printed material that explains your products or services. These items may include brochures about your business, sales sheets, press releases, and newsletters. Marketing collateral materials aren’t just convenient for people who need facts about your business. They also help you control your marketing message and create a seamless presentation of your business’ story.

Marketing collateral constantly needs to be reproduced and updated. Replica Digital Print & Copy can help. We offer digital printing, copying, and binding services in San Diego, and will help you get the exact materials you need. Find out how we can make your marketing more effective by calling (858) 457-9500.