How to Design Effective Promotional Flyers

Promotional flyers can help your business to reach new customers. Flyers are great for announcing events or sales and for publicizing job openings. But if you are not a graphic designer, how do you go about creating an effective flyer? Below are some key tips for professional flyer design:

Keep it Legible
If you try to squeeze a lot of tiny writing onto your flyer, you will not attract as many viewers. Choose a font and size that will eye-catching and easy for people to read as they walk by. Sans serif fonts, such as Helvetica, are typically easier to read than serif fonts like Times New Roman.

Use Color Strategically
Bold colors like red, blue, or green can highlight your business name, the date of an event, or your phone number. Color draws the eye, so use it strategically to show viewers the most important information. Don’t overdo the colors on your flyer as this will make it more difficult for viewers to interpret.

Embrace White Space
When a flyer is too busy it can just blend into the background noise of a crowded bulletin board. Limit the use of images and text on your flyer to only the most fundamental information. Include plenty of white space in your flyer design, so it is clear and intelligible.

Create a Call-to-Action
Tell people how to get in touch with your business. You can include a really large phone number or URL in the middle of the flyer. Many businesses are now using QR codes on flyers so that smartphone users can scan the code and jump right to a landing page online.  Simply create a QR code online, link it to the desired web address, and send the digital image file to your printer.

It is key to use a trusted commercial printer who will print your business flyers accurately and on time. When you’re ready to promote your business, contact San Diego’s color printing experts at Replica San Diego. Visit us online or give us a call at (858) 457-9500 to learn more about our commercial printing services.