Conventions are very exciting events for businesses because of all the opportunities for networking with like-minded organizations and individuals, promoting their brand and message, and attracting new customers and clients. However, the months and weeks leading up to them can be very stressful considering all the planning required.
Print materials can get lost in this shuffle and may be overlooked until the last minute, leaving businesses scrambling for a way to get what they need to stand out, make a statement, and leave an impression on attendees. Don’t let that happen to you! Here’s how your business can better prepare all the print materials you need to make your convention experience more successful:
Decide on the printed marketing collateral you’ll bring ahead of time
From business cards and brochures to banners and signs, there are a lot of different print materials that you could create and use at a convention. Make it easier on yourself by deciding which you’ll take with you well ahead of time. Try and narrow it down to just five or six so you can focus on really nailing the design of each. Ideally, this means you should have all your printing proofs ready sooner.
Plan for your print materials to be finished a month before the convention at minimum
You never want to be getting print material back from a printing company weeks or days before the start of a convention. If there was an issue with the proof you didn’t catch, there likely wouldn’t be any time for it to be corrected and a new batch to be printed. Having all your print materials done at least a month beforehand should give you ample time to review them and ensure everything is exactly what you ordered.
Find a reliable printing partner
A reliable printing partner can make all the difference. They’ll take a lot of the weight off your shoulders when planning the print material you need for a convention and can provide you with stellar, high-quality products that will make an impression. A good printing partner will also know the fundamentals of visual merchandising and can use this knowledge to make your marketing collateral more effective.
Replica has the experience, expertise, and services necessary to bring all your ideas to life, and we’ve been a trusted printing partner for businesses all over San Diego for over 26 years. From commercial printing to digital production, we can do it all. Contact us for a free quote today!