Regardless of what industry you work in, there’s one thing that most jobs have in common: at some point, you’ll have to give a presentation. Presentations are the norm for many businesses and industries. Presentations are used to communicate new messages and ideas, share information more widely within your company, and presentations are often frequently used when seeking a promotion or bonus at work. Being a skilled presenter can raise your profile, enhance your brand, and can increase your personal and professional success.
Perhaps the most important tool needed for a successful presentation is your visual aide. From flyers, brochures, and folders to pamphlets and booklets, the visual aids you use during your presentation require quality presentation printing because they can make or break your success.
Below, we’ll go over our tips for custom presentation printing so that the next time you have a big project, you’ll wow your boss and clients and be sure to make a lasting impression.
Tips for Custom Presentation Printing
As you start planning your next presentation, keep these tips in mind:
- Know your audience
Knowing your audience is Marketing 101, but it’s an important reminder. Know who you’re speaking to, who has buying power, and know the industry that you’re presenting to. Use language and terminology that’s appropriate for your audience, and make sure that your presentation and visual aids are in alignment with the goals and values of your audience.
- Avoid difficult fonts
Listen, we know that once you start designing your presentation, it can be fun to access your inner creative and use the new trendy font, however, not all fonts are created equally when it comes to presentations. Make sure that the size, weight, and color of your chosen font are easy to read and aren’t too small or too thin.
- State your goal early
Put your goal in the beginning of the presentation. Your audience should know why they’re there within the first minute of your presentation and shouldn’t have to wonder or question what the purpose of your presentation is. State your goal early, clearly, and often.
- Use high quality images
Make sure that the images that you use are clear, sharp, and not overly pixilated. Blurry images that aren’t in alignment with your audience and topic of presentation point to a lack of preparedness and professionalism.
- Communicate clearly
Make sure that you communicate loud enough for everyone to hear you, speak slowly, annunciate, and be clear and direct in the language that you use. Use your presentation to answer commonly asked questions and come prepared to answer more questions as they arise. Clear communication doesn’t only imply how you’re orally communicating either. Make sure that the messaging provided by your visual aids is clearly written and communicated.
We know that when you have a presentation, where you get your custom printing done matters, and that’s where we come in. Replica Digital Print & Copy has been serving the greater San Diego area for over 24 years, and we pride ourselves on our high level of customer service and quality printing skills. When you need your next custom presentation printed, contact us!