Typography 101

As seen in the video, typography refers to the appearance of a typed printing, meaning the look of the font. Typography is an important part of all digital printing design because the font can make or break an advertising campaign or personal project.

There are countless fonts to be found in typography, and each invokes a feeling in different people. To properly convey a brand’s message or the ideals of a company, the right font becomes a necessity. Without the right font on poster prints or color copies of brochures, customers may be turned off to the product or company. Work with a professional graphic designer on the right fonts for an advertising campaign.

Replica Digital Print & Copy is the one-stop location for all printing services near San Diego. We can help find the right fonts before printing the posters and starting your next campaign. Call us at (858) 366-4767 to get started.