Guerilla marketing requires ambition, creativity, and purpose. Fortunately little else is necessary, but a digital printing company can help you prepare helpful materials. Read on for a look at how to plan a guerilla marketing campaign.
Understand the Guerilla Mindset
If you want to organize a successful guerilla marketing campaign, you should put traditional marketing tactics out of your mind. Guerilla marketing thrives on circumstances and opportunity as well as imagination and execution, which means television and radio commercials will not be your go-to mediums. When planning your guerilla marketing campaign, prepare yourself to engage in chaos and improvisation rather than follow a strict agenda. However, it is important to realize that there is still plenty of planning to be done. The guerilla marketing mindset is ideal for those who are willing to take some risk.
Think About Your Business
A guerilla marketing campaign should focus on a particular goal; you might want to create some buzz surrounding a new product that is about to come out, or you might simply want to generate awareness of your brand. Whatever your goal may be, make sure that your guerilla marketing campaign strives to further that goal. This type of marketing affords you a great deal of creative freedom, but you want the end result to produce real benefits for your business.
Plan to Create Positive Interest
Guerilla marketing is unique in that there are not many rules; however, it also opens you up and can make you vulnerable. Make sure you think it through and design a campaign that will likely produce positive results. There have been many failed guerilla marketing campaigns that have impacted brand names negatively, but some additional forethought can turn yours into a success story rather than a warning.
Replica Digital Print & Copy is happy to help you with your guerilla marketing campaign by supplying some of the materials you might need. We specialize in digital printing in San Diego, and we are experienced in digital color printing and printing posters. Give us a call at (858) 366-4767 or visit our website to learn more about our services.