Choosing Fonts for Your Marketing Materials


When you are designing marketing materials to print for your business, there are a number of factors to consider. Will you include illustrations or photographs? Will you opt for color printing or stick with black and white? One of the most important considerations, however, is what fonts you will use. Continue reading for a few tips on selecting fonts for printing posters and other marketing materials.

Consider Your Company Culture
There are a wide array of fonts that are easily available today, which can make choosing fonts for your brochures, flyers, and other marketing materials feel overwhelming. A good first step is to consider your company culture and whether you want it reflected in your marketing pieces. If your company has a fun, casual vibe, choosing sans-serif fonts or fonts with a handwritten style can be a great choice. On the other hand, if you work in a more formal industry and have a very professional company culture, it may be best to stick to simple, classic fonts.

Prioritize Legibility
While you can find many fonts that are unique and visually appealing, it’s essential to always consider how easy they are to read. If potential customers have to read carefully in order to understand what your marketing materials say, then they will likely become frustrated and ignore the marketing piece. Make sure that your text is large enough to be legible at the distance at which it will be read, and avoid using fonts with lots of flourishes for large sections of text.

Limit Your Font Variety
When a poster or other marketing piece features several different fonts with a wide range of styles, the printed piece can end up looking overly busy and visually unappealing. To catch the eye of potential customers without overwhelming them, limit the number of fonts you include. One good option for adding variety to your marketing materials without making them appear cluttered is to select different fonts from the same font family.

Do you need digital printing in San Diego? Let Replica Digital Print & Copy handle all of your professional printing needs. We can print a range of marketing materials, including posters, brochures, and business cards. To find out more about large poster printing and our other commercial printing services, give us a call at (858) 457-9500.