Business Card Basics


While online marketing is essential in the modern business world, physical business cards are still a vital part of networking and marketing. If you are ready to design business cards and have them printed by a commercial printing company, you may be wondering how to get started. Here are the answers to some common questions about creating business cards.

What information should I include?
The most important information to include on a business card is the company name, employee name, and contact information. This ensures potential clients have everything they need to get in touch if they are considering working with your company. In general, you should include your company logo rather than writing out your company’s name. In terms of contact information, the employee’s email address and company phone number should included along with the URL of your business’ website. If you have a physical storefront, be sure to include the street address as well.

How should I organize the information?
When it is time to design your business card, you may want to consult with a professional graphic designer to ensure that the layout is both visually appealing and logical for readers. Make sure that the text is large enough to be read easily, and avoid cluttering the business card with a large logo. Use text and background colors that have plenty of contrast, and avoid placing important information on the back of the business card.

How can I make my business cards stand out?
If you are handing out your business card at a tradeshow, corporate party, or other networking event, it will likely be one of hundreds collected by potential clients. To make your business card stand out, have it printed on high-quality cardstock. You can also ask about adding a unique texture to your business cards to make them more memorable. Do not make your business card an odd shape or size—potential clients may be more likely to lose or discard a business card if it does not fit into their wallet or card holder.

Where should I have my business cards made?
Like other forms of commercial printing, printing your business cards should not be a DIY job. Instead, contact a company that specializes in digital printing for businesses. This will ensure that your business cards look clean, professional, and consistent.

Replica Digital Print & Copy, a commercial printing company in San Diego, can help you design the perfect business cards for your company. We also offer poster printing, color copying, and other printing services for businesses. For more information, call (858) 457-9500.