If you want to be successful at networking and pitching your services, then a good business card is a must. Business cards are small, but their importance isn’t. A great card will help you stand out in a crowd and draw new customers to your door. A less-than-thrilling design will lead to you getting lost in the shuffle. Everything from the quality of your paper to the quality of your printing counts when it comes to business cards. Here is what you need to know.
Choose Paper Wisely
A flimsy business card sends the wrong message about your business. Skip low-quality paper and get your cards printed on stock. Heavier stock is always better—it communicates that your business is solid and professional. Of course, the heavier the stock, the more expensive it is. Talk to your printing company about the types of stock they offer and get their recommendations. An experienced printer can help you balance quality and budget.
Select the Right Content
It’s tempting to cram your business card full of information about your qualifications and services, but it is best to streamline the content on your card. Overfilling your card with information will make it difficult to read. White space is a good thing in card design, so use it. Stick to the basics, like your name, company name, position, and contact information. Social media handles are also acceptable in some cases.
Stick to Company Colors
Business cards don’t have to be plain white or beige, but try to choose colors that complement your brand. If you’re set on a specific color that doesn’t match your company’s look, incorporate that color as an accent alongside selections from your company’s branding palette.
It’s also important not to skimp on the printing of your cards. Get professional-quality digital printing at Replica San Diego for all of your needs, from business cards to posters. We offer quality digital printing and copying for jobs both large and small. Call our San Diego printing shop today at (858) 457-9500 to learn more about our services.