What is Digital Printing?

Years ago, commercial printers used offset printing processes to create flyers, brochures, business cards, and posters. Offset printing involves expensive metal plates that are customized for each job and a series of four-color or eight-color inks running over the plates to create a finished product. This process is expensive and labor-intensive. Printing and sending a proof to a client could add days to a production schedule, especially if corrections were needed.

Today printers use digital processes, which save time and money and result in more accurate printing jobs. All the printer needs from a client is a high-resolution image created in a software program such as Illustrator or InDesign. Using this digital file, the printer can create a PDF proof for clients that will show the layout and colors for the final product. You can print as few as ten or as many as 1,000 copies of a flyer or brochure. If you or the printer retains a digital image on file, it is quick and easy to produce future print runs.

To learn more about digital printing capabilities, contact Replica San Diego at (858) 457-9500. We are a full service commercial printing company offering graphic design and printing services for businesses and individuals. Contact us today to place an order or get a quote on your next printing project.