Running a company takes a lot of work, and today’s business world is more competitive than ever. With so many different ways for consumers to be exposed to your company, it’s important to have a logo that is eye catching, memorable, and original. After all, your logo will be on everything from your product to your digital print materials. If it’s time for you to rethink your company’s branding, make sure you put plenty of thought into it. Read on to learn what mistakes you should avoid when you’re rebranding your company.
If you’re like most business owners, you put a lot of work into making your product or service as professional as possible. Since you put so much effort into the product you put out into the world, it only makes sense to have a logo that reflects your professionalism. Stay away from amateur designers who offer you cheap or even free design services. You may end up with a completely rebranded company, but the rebranding may not represent your vision or help draw in new business.
Stock art has its uses, but it has no place in your company’s branding. Chances are, any stock art images you use are already familiar to many people and will not help distinguish your company from anything else. Additionally, using stock art in a logo could get you in legal trouble depending on where you found the image.
There is a whole world of fonts out there, but that doesn’t mean you need to use all of them when you’re designing a new logo. Avoid using fonts that have become cliché, and choose one or two that are clear and easy to read. Try to use no more than two fonts in your logo, as more than that will appear messy and could affect your brand recognition.
You can trust Replica Digital Print & Copy of San Diego to render your new logo beautifully on all of your printed materials. We do it all, from flyers and postcards to manuals and brochures. Contact us at (858) 457-9500 to learn how we can assist you in your company’s rebranding efforts.