The Basics of Designing a Brand Identity

Your brand should be recognizable, and it should help you stand out from other companies in your industry. You can do this with the help of digital printing services, but you need an identity to begin with. Watch this video on the basics of designing a brand identity.

The way you want to be seen by the public and the visual information that represents your company are part of your brand identity. This includes a logo, which should be a simple and memorable icon that helps to elicit an emotional response from your audience. Make sure your brand identity matches up with your ideals as a business and isn’t too similar to a preexisting brand.

If you need help designing a brand identity, contact Replica Digital Print & Copy. From color copying to cheap black and white copies near San Diego, our digital printing company does it all. Call us at (858) 457-9500 today.