Answering Common Questions About Effective Poster Design

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They say there’s no such thing as a dumb question, and asking the right question at the right time is an intelligent idea. In terms of poster printing, you should know what makes posters attractive, how to pick a font, and how to display your brand image. Read ahead for the answers to some common questions about effective poster design.

What will make people notice my poster?

Before you can start printing posters, you need to make sure your design is right for the task at hand. If you’re looking to advertise a new product, service, or event, you can use poster prints to catch people’s attention. Try to make your poster flashy so that it grabs the eye. You can also think about employing color psychology to instill a certain feeling in the viewer. Think hard about your design before going straight to printing.

How do I choose the right font?

Most posters involve words in some form or another. Yours might include the title of a company, an address where an event is being held, or a phone number to call for more information. None of this text will be useful if the viewers can’t read it, so choose your font carefully. Find a font that is easy to read on the poster in both digital and physical formats. Consider the effect that scaling will have on the font, and if it ever feels like the text isn’t legible enough, err on the side of caution and change the font to something simpler.

Should I represent my brand?

Representing your brand through poster printing is easy: Incorporate your brand. Use the colors, shapes, logos, and verbiage associated with your brand in some way, even if you just put your logo in the corner.

Do you need a professional looking poster to represent your company, event, or cause? Call Replica Digital Print & Copy at (858) 457-9500 to see what we can do. Look at our website and find out what our experts in color copying and digital printing near San Diego can offer.