Factors to Consider When Designing a Poster


Poster printing can be a phenomenal way to create interest around just about anything—Hollywood’s been doing it successfully for decades! Before you can get to the poster printing phase, however, you’ve got to come up with a great design, and that’s not always so easy to do. You might have too many ideas or none at all. Here are a few tips to get you pointed in the right direction.

Choose One Main Thing on Which to Focus
When you’re promoting something you are extremely passionate about, it’s very easy to try to tell everything you can about it. However, cramming tons of information and text onto a poster will make it feel cluttered and confusing. Pick a focal point, whether image or text, that summarizes the entire event or product, and then design smaller elements around that.

Get All the Critical Info in There
If you’re looking into poster printing for a set event, you need to be sure that all the pertinent information about the date, time, and location is present and visible. It doesn’t need to be the focal point of the poster, but it does need to be prominent enough that people don’t have to search to find it.

Aim for Consistency
Almost as bad as trying to put too much on your poster is trying to use too many different design elements. If you try to use every trick you can find to make your poster “pop,” you’ll probably just end up with a mess that confuses people and is less than pleasing to the eye. Some variations do create visual interest, but they should tie in enough together that the poster feels like one cohesive piece.

When your design is finished and you’re ready for your poster printing, contact us at Replica Digital Print & Copy in San Diego. We’ll give you the quality printing you need to really make your poster stand out. Call (858) 457-9500 for more information today.